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📃Social Listening : Lists & Tracking
📃Social Listening : Lists & Tracking

What is lists, social listening & campaign tracking on Favikon.

Sarthak Aruja avatar
Written by Sarthak Aruja
Updated over 3 months ago

Favikon's Lists feature allows you to organize, track, and analyze social media campaigns and trends. Through social listening and campaign tracking, Lists offer valuable insights into posts, engagement, and performance metrics for the creators in your selected list. Here’s how to use this feature effectively:


What Are Lists?

  • Lists are groups of creators organized based on your needs, such as niches, campaigns, or strategies.

  • You can create multiple lists depending on your Favikon plan.

  • Each list can be tracked to enable social listening, providing a deeper analysis of content, engagement, and trends beyond just the numbers.


How to Start Tracking a List

  1. Create a List:

    • Navigate to the My Lists section in the sidebar.

    • Click Create a new list to build a custom list of creators.

    • Give list a Name, Description or Logo

    • Add Creators to your list by manual search or you can add multiple creators at once from Discovery.

  2. Start Tracking:

    • Select a list and click Create Tracking to enable tracking for that list.

    • Once tracking is enabled, click View Tracking to explore detailed analytics.


Overview Tab in Tracking

The Overview tab is your dashboard for tracking a list. It provides cumulative metrics for all creators in the list, including:

  • Total Posts: The total number of posts published by creators in the list.

  • Cumulated Engagement: Total engagement (likes, comments, shares) on their posts.

  • Cumulated Views: Total views across all their content.

  • Active Creators: The number of creators actively posting during the tracking period.

  • EMV (Earned Media Value): The estimated media value of the content created by these influencers.

Additional Insights in Overview Tab

  • Top Creators: A ranked list of the best-performing creators in your list with metrics like:

    • Growth %

    • Posts

    • Views

    • Engagement

  • Top Formats: Displays the best-performing content formats (e.g., TikTok Videos, Instagram Reels).

  • Rising Stars: Identifies the fastest-growing creators in your list based on follower growth and engagement.

  • Top Posts: Highlights the highest-performing content, showing detailed engagement metrics.


Creators Tab in Tracking

The Creators tab gives you a detailed, sortable table of all tracked creators in your list, with metrics such as:

  • Followers

  • Authority Score

  • Posts

  • Engagement

  • Views

  • Followers Evolution (growth or decline)

  • EMV

  • Growth %

This tab allows you to track individual creator performance and compare results across your list.

Pro Tip: If you want to sort creators by Influence Scores, you can select a social media from the filters the Influence Score of which you wish to see and sort by in CRM.


Posts Tab in Tracking

The Posts tab provides a comprehensive view of all tracked content created by your list’s creators. Use filters to narrow your view by:

  • Creators

  • Post Type (e.g., video, image)

  • Hashtags

  • Mentions

This tab makes it easy to focus on specific types of content for deeper analysis.


Analysis Tab in Tracking

The Analysis tab offers advanced insights into trends and campaign performance. Key features include:

Analysis by Category:

  • Industry: Analyze performance across industries like Fashion, Tech, etc.

  • Niche: Evaluate specific niches within industries.

  • Gender: See engagement and performance trends by gender.

  • Region: Analyze trends by geographic location.

Content Analysis:

  • Volume of Content: View the number of posts published per day.

  • Engagement and Views: Identify content with the highest interaction and reach.

  • Posting Time Trends: Discover optimal times for posting based on engagement patterns.


Global Filters for Tracking

Favikon offers customizable filters for tracking and analyzing your campaigns:

  1. Analysis Period:

    • Select a specific timeframe or custom dates to analyze content.

  2. Social Media Platforms:

    • Filter metrics by one or multiple platforms (e.g., Instagram, TikTok).

  3. "Show Your Campaign Data Only" Toggle:

    • Enable this option to view data specific to content you’ve marked as part of your campaign.


Marking Content for Campaigns

To track posts as part of your campaign:

  1. Go to the Posts tab in your tracked list.

  2. Use the "My Campaign" column to mark content by clicking the green 📢 button.

  3. This marks the post as part of your campaign, allowing for easier tracking and analysis in the "Show Your Campaign Data Only" toggle.


Favikon’s Lists and Tracking feature offers a powerful way to monitor campaigns, perform social listening, and analyze content performance. By leveraging the various tabs and insights, you can build data-driven strategies and measure the success of your campaigns in real-time.

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