How to Create a High-Impact Campaign on Favikon: A Complete Guide

If you're looking to manage influencer collaborations, content partnerships, or creator outreach in an organized and performance-driven way, Favikon’s Campaigns feature is your ultimate control center.

In this guide, we’ll walk you through every step to building a campaign using Favikon.

Here is a guide to help you through the process:

Demo

Step 1: Access the Campaigns Tab

To get started, head to your Favikon dashboard. On the left-hand side, you’ll see the “Campaigns” tab. This section houses all your current, past, and future campaigns.

Step 2: Start a New Campaign

Once inside the Campaigns dashboard, you’ll see a “+ Create a new campaign” button.
Clicking it will launch the setup wizard where you’ll begin defining the structure and purpose of your campaign.

Step 3: Define Your Campaign Information

In this stage, you’ll fill in the foundational details:

Campaign Name: Choose something descriptive that your team and stakeholders can easily recognize.
Summary: What’s the goal of this campaign? Is it brand awareness, community engagement, product launches, or content generation?
Website URL: Make sure to add your brands URL.

If you can't find your Brand, go to any of you social media platforms and use the Favikon Extension to add the profile to your Favikon profile.

Step 4: Set Campaign Parameters

Here’s where you define the structural settings:

Start and End Dates: These define the active period for your campaign.
Industries: Select the industries relevant to your campaign. These should represent the niche or market you want to target.
Platforms: Select the social media platforms that will host your content ( e.g., Instagram, LinkedIn, YouTube, or a combination.
Budget: Input your planned investment or cost cap for the campaign. This helps in planning collaborations realistically.

This step ensures your campaign aligns with your marketing calendar and budget constraints.

Step 5: Your Creator Details

Next, you’ll assign specific tasks and expectations for each creator in the campaign. This includes:

Influencer Type: Select the type of influencers you want for your campaign!
Who you are looking for: This is where you describe the ideal creator profile for your campaign.
Your story could feature: Here, you outline the type and number of deliverables expected form the influencer. For example:
- 1 Instagram Reel + 1 Story
- 2 TikTok videos + 1 Live session
- 1 YouTube video review + Instagram shoutout

This step is crucial to avoid miscommunication and ensure content delivery is consistent and high-quality.

Step 7: Manage Creator Applications

Once your campaign is live, Favikon’s dashboard becomes your analytics command center!

Here, you can:

Manage to see applications

Then see all the applications here :

From here, you can:

Quote campaign costs for each creator
Vet creator profiles & review their applications
Approve or deny in a click
Send DMs straight to creators
Receive replies & briefs, negotiate & close deals
Check status of each applicant ( e.g., Accepted, Rejected, New Application)

Step 8: Message Creators

You can chat with applicants anytime via the Outreach tab on the right-hand side

Here you can:
- Send DM’s
- Send Emails

Who Can Use What?

Plans:	Post Campaigns	Receive DM’s	Receive Emails	Send DM’s	Send Emails
Free	❌	❌	❌	❌	❌
Starter	✅	✅	❌	✅	❌
Standard	✅	✅	❌	✅	❌
Pro	✅	✅	✅	✅	✅

Campaigns Feature Access by Plan (for Brands)

Depending on your subscription plan, here’s what you can and cannot do with the Campaigns feature.

For Brands and Agencies:

Free Plan:
Cannot post campaigns, send or receive DMs, or send or receive emails.
Starter Plan:
Can post campaigns, receive DMs, and send DM's.
Cannot use any email features.
Standard Plan:
Can post campaigns, receive DMs, and send DMs.
Cannot send or receive emails.
Pro Plan:
Full access — can post campaigns, send and receive DMs, and send and receive emails.

💴Which Favikon plan is right for me?

✨Getting Started with Favikon Creator

I can't find a profile or a creator on Favikon

🎯Applying to a Campaign

🔍Need a Tutorial? (Brands)

🔥Publishing an Influencer Campaign