How to Create a High-Impact Campaign on Favikon: A Complete Guide

If you're looking to manage influencer collaborations, content partnerships, or creator outreach in an organized and performance-driven way, Favikon’s Campaigns feature is your ultimate control center.

In this guide, we’ll walk you through every step to building a campaign using Favikon.

Here is a guide to help you through the process:

Demo

Step 1: Access the Campaigns Tab

To get started, head to your Favikon dashboard. On the left-hand side, you’ll see the “Campaigns” tab. This section houses all your current, past, and future campaigns.

Step 2: Start a New Campaign

Once inside the Campaigns dashboard, you’ll see a “+ Create a new campaign” button.
Clicking it will launch the setup wizard where you’ll begin defining the structure and purpose of your campaign.

Step 3: Define Your Campaign Information

In this stage, you’ll fill in the foundational details:

Campaign Title: Choose something descriptive that your team and stakeholders can easily recognize.

Summary: What’s the goal of this campaign? Is it brand awareness, community engagement, product launches, or content generation?

Select your Brand: Type in your Brand name.

Website URL: Make sure to add your brands URL.
Managing as an Agency: If so, click yes!

If you can't find your Brand, go to any of you social media platforms and use the Favikon Extension to add the profile to your Favikon profile.

Step 4: Set Campaign Detail

Here’s where you define the structural settings:

Type of Campaign: Private or Public
Start and End Dates: These define the active period for your campaign.
Industries: Select the industries relevant to your campaign. These should
represent the niche or market you want to target.
Platforms: Select the social media platforms that will host your content ( e.g., Instagram, LinkedIn, YouTube, or a combination.
Regions: Select the region you wish to target.
Budget: Input your planned investment or cost cap for the campaign. This helps in planning collaborations realistically.

This step ensures your campaign aligns with your marketing calendar and budget constraints.

Step 5: Description

Use this step to outline who you're looking for and what content creators need to deliver.

Followers: Select a creator type based on follower count (e.g., Nano, Micro, Macro).
Who we’re looking for (Required): Briefly describe your ideal creator (e.g., “Fashion creators based in Europe who post Reels”).
Content must include: List deliverables (e.g., “1 post, 1 story, 1 video”).
Add tags: Click “Add more +” to include relevant campaign tags (e.g., “beauty,” “tech”).

This step is crucial to avoid miscommunication and ensure content delivery is consistent and high-quality.

Step 7 (Optional) : Invite Creators

Use this step to invite creators to join your campaign. This part is Optional!

Invite from lists: Choose a saved list of creators using the Lists dropdown.
Invite individual creators: Search for and select creators or brands manually.
Message to creators: Customize the message that will be sent with the invite. It includes placeholders like {{name}}, {{brand}}, and {{campaign_name}} which auto-fill when sent.
- 🔗 The default message includes a link to the campaign brief so creators can view all details and accept directly from the page.

Now it's time to Publish!

Step 8: Manage Live Campaign

Once your campaign is live, Favikon’s dashboard becomes your analytics command center!

Here, you can:

Manage to see applications

Then see all the applications here :

From here, you can:

Quote campaign costs for each creator
Vet creator profiles & review their applications
Approve or deny in a click
Send DMs straight to creators
Receive replies & briefs, negotiate & close deals
Check status of each applicant ( e.g., Accepted, Rejected, New Application)
Pay Creators using Gigapay

Step 8: Message Creators

You can now directly message the creators in your campaign, making communication smoother and more efficient.

Here you can:
- Send DM’s
- Track messages between you and creators
For emails, use the Outreach (only available for Pro Plan)

Step 9: Track Campaign Content

You can now analyze the performance of posts created by the influencers in your campaign — all in one place!

What you can see:

Total Posts: Number of posts tracked in your campaign.
Cumulated Impressions: The estimated number of views your campaign has received.
Cumulated Engagement: Total likes, comments, and shares.
EMV (Earned Media Value): The estimated value your campaign has generated.

👇 Post-by-Post Breakdown:

For each creator and post, you can view:

Platform (LinkedIn, Instagram, etc.)
Post Type (image, video, carousel, etc.)
Date of publication
Views (estimated)
Likes, comments, shares
Hashtags and mentions
Engagement rate
EMV per post

🔍 Filter Options:

You can filter posts by:

Creator
Post Type
Hashtags
Mentions
Analysis Period
Date of Publication

💡 Pro Tip:

Click "Show only campaign" to view just the posts that are tagged as part of your selected campaign.

Who Can Use What?

Plans:	Post Campaigns	Receive DM’s	Receive Emails	Send DM’s	Send Emails
Free	❌	❌	❌	❌	❌
Starter	✅	✅	❌	✅	❌
Standard	✅	✅	❌	✅	❌
Pro	✅	✅	✅	✅	✅

Campaigns Feature Access by Plan (for Brands)

Depending on your subscription plan, here’s what you can and cannot do with the Campaigns feature.

For Brands and Agencies:

Free Plan:
Cannot post campaigns, send or receive DMs, or send or receive emails.
Starter Plan:
Can post campaigns, receive DMs, and send DM's.
Cannot use any email features.
Standard Plan:
Can post campaigns, receive DMs, and send DMs.
Cannot send or receive emails.
Pro Plan:
Full access — can post campaigns, send and receive DMs, and send and receive emails.