If you’ve downloaded your creator ranking visual from Favikon, congratulations! That means you’ve made it to one of our dynamic and curated Top 200 rankings.

Let’s break down what all the numbers and labels mean—using this visual of Greta Thunberg as an example.

The biggest number you see at the top, in this case, #1—is your ranking within a specific Top 200 list. Here, Greta is ranked:

#1 in the “Top 200 Creators – Sweden - Environment & Energy”

This reflects her ranking among all Swedish creators making an impact in the Environment & Energy space.

Beneath your profile, you’ll find two smaller rankings:

These indicate how you’re ranked within other combinations of filters. In Greta's case:

Favikon’s rankings are dynamic and based on a multidimensional scoring system, which evaluates creators on several key performance metrics like:

What makes Favikon’s rankings unique is their filtering capability. Rankings are shaped by combinations of the following axes:

This means that your rank can differ dramatically depending on which filters are applied. For instance, a profile with a high Influence Score might rank lower if its Authenticity Score or engagement levels are weaker compared to competitors. Similarly, rankings can vary significantly across platforms or niches based on performance in those specific areas.

Let’s say you’re a beauty creator based in Canada. You might have these rankings:

This shows you’re top-tier in your niche on TikTok in Canada but might be less prominent on Instagram or across broader global categories. That’s completely normal—and helpful! It gives you insight into where your strengths lie, and which markets or platforms are worth doubling down on.

If you notice a better ranking shown in the smaller sections (like being #1 in your country or niche), we recommend downloading that specific ranking’s PDF from Favikon. It can be a great asset for your media kit, sponsorship proposals, or brand outreach. Your strongest rank tells a story about your positioning and influence.

This visual is more than just a number. It’s a snapshot of your influence, broken down by who you are, where you create, and who you're impacting. Rankings shift dynamically, so keep creating, engaging, and growing—your position will evolve with your journey.

Have questions about how to improve your rank or want a deeper breakdown of your score? Reach out to the Favikon at [email protected] or check your full analytics dashboard.

​Can I improve my ranking by focusing on one metric? No, rankings are determined by a combination of factors. To improve your ranking, focus on enhancing multiple metrics, including your Authenticity Score, engagement levels, and follower count.

Why does an account with fewer followers rank higher? An account with fewer followers might rank higher if it has a significantly better Authenticity Score or higher engagement levels.
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Does a high follower count guarantee a high Influence Score? No, while follower count is important, engagement and views are equally critical in determining the Influence Score.
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