Skip to main content

How to Use Radar to Discover Competitor Influencers

Discover how to use Favikon Radar to find competitor influencers, filter creators, and build smarter, more strategic partnerships for your brand.

Rosemary Haddad avatar
Written by Rosemary Haddad
Updated today

With Radar, you can uncover competitor brands’s influencer partnerships, disqualify creators already aligned with rival brands, and identify complementary creators who enhance your positioning. This saves time, sharpens outreach, and ensures you only engage impactful, relevant influencers making discovery faster, smarter, and more aligned with your brand strategy.

Get Started with Radar

  1. Click on Radar on left side-panel

  2. Type the name of competitor brands in the search bar

If you can't find the brand you're looking for in the list, use Favikon Chrome Extension to add the brand by visiting their Social Media profile.

3. Click Show Results

You will now see all the creators that tagged the brands you put in search bar, sorted by the number of times the creator tagged the brands.

In the right half section, you see the posts where the creator tagged the brands. You can sort this section by

  • Most Recent

  • Most Popular

  • Most Liked

  • Most Commented

  • Most Shared

  • Most Viewed

You can filter the creators by clicking on Filter Creators button on top right.

Filter Creators

You can filter by

  • Industries: Select an industry you want the creators to be in. You can only choose 1 industry for a search

  • Social Media: Filter by the platform, such as Instagram, TikTok, YouTube, LinkedIn, and others. You can click on platforms that you want the creator to be. You can also choose all the platforms if you want the creators to be available on all platforms

  • You can also filter more if you want: hide saved profiles and only show profiles with an email

  • Country: Search by region or country. You can choose several countries at once.

  • Language: You can choose any language you want

  • Gender: Filter by gender – Male, Female, or All

Social Media Performance

Filter creators by platform-specific metrics:

  • Followers: Set a minimum and maximum range.

  • Growth %: Filter based on follower growth.

  • Average Engagement Per Post: Specify engagement per post.

  • Engagement Rate %: Narrow down by engagement rates.

  • Avg Views Per Post: Filter by max or min number of Avg Views per post.

  • Only show active accounts (posted last month): Show creators who have been recently active.

Once you’re done, click on “Refresh Search,” and you’ll get a list of creators and posts.


Choosing Influencers to Collaborate With

After you choose the filters you want, you’ll get a list of creators and posts that your competitor has worked with.

Click on any profile to get an overview of the creator and see whether they’re a good fit for your brand. You can also view their social media presence, performance, and rankings within their niche.

You can also save the creator or add them to your campaign.

Pro Tip: To disqualify creators and not see them again in discovery, click on Preview Profile and Three Dots at the bottom and Disqualify button.

Did this answer your question?