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Understanding Plans and Credits

Favikon offers flexible plans and a credit-based system Favicoin so every team can manage influencer marketing at its own scale.

Written by Rosemary Haddad

Plans & Who They’re For

Starter: For brands getting started with influencer marketing.

Standard: For brands ready to scale their influencer marketing efforts.

Pro: For agencies or brands running influencer marketing at a large scale.

Team Access: If you have a team and want several people to access your account, anyone can log in as long as you share your email and password with them.

Each plan includes credits to spend on searches, profiles, analysis tools, and engagement.

  • Starter → 100 credits

  • Standard → 600 credits

  • Pro Custom → Custom credits volume

How your credits work depends on your billing cycle:

Regardless of whether you have a Monthly, Quarterly, or Annual plan, your credits refresh every month starting from the date you began your plan.


Discovery Features

Access by Plan:

  • Starter Plan: AI & Magic Search, Lookalike, Rankings, Reports (Radar not included)

  • Standard & Pro Custom Plans: AI & Magic Search, Search, Radar, Lookalike, Rankings, Reports


Engagement Features

Starter:

  • 500 contacts: You can add up to 500 unique influencer contacts. Each time you save a contact or add them to a campaign, it counts as one slot in your contact limit.

  • 1 tracked campaign: You can run and monitor one active influencer campaign at a time. A tracked campaign lets you follow all outreach efforts, track campaign metrics in real time, and measure campaign performance in one convenient place.

  • Campaign size limit: You can have up to 100 creators in a campaign at a time.

  • 1 report: You can create 1 report from available templates or create it yourself.

  • Outreach: You can reach out to influencers via email. You can send them an email making it simple to communicate without leaving Favikon.

Standard:

  • 3000 contacts: You can save and manage up to 3,000 influencer contacts. Every contact you add to a campaign or save in your database counts toward this limit, helping you keep your influencer network organized and easy to navigate.

  • 3 tracked campaigns: Manage up to three active influencer campaigns at the same time. Each tracked campaign lets you monitor outreach, engagement, and performance metrics in one place, so you can optimize results without losing track of anything.

  • Campaign size limit: You can have up to 300 creators in a campaign at a time.

  • 3 reports: You can create up to 3 reports, either by choosing from available templates or creating them yourself.

  • Outreach: You can reach out to influencers via email. Instagram outreach is also available, but you’ll need to request access through our support team.

  • GA4 integration: Track how influencer campaigns drive real results on your website. By connecting your Google Analytics 4 account, you’ll be able to monitor clicks, traffic sources, and visit behavior coming from each influencer. This helps you clearly understand which creators are generating the most value and optimize your strategy based on real performance data. To activate campaign tracking, simply link your Google Analytics account to Favikon.

Pro Custom:

Everything included in the Standard Plan, plus:

  • Custom credit volume

  • Custom contact volume

  • Custom campaigns and reports

  • Campaign size limit: You can have up to 500 creators in a campaign at a time.

  • Company filter

  • Top Voice filter

  • API access

Additional benefits:

  • Onboarding included

  • Priority support + dedicated Customer Success Manager (CSM)

  • Custom data exports

  • Payment options via wire transfer & SEPA

  • Access to beta programs


Outreach Limits & Best Practices

To ensure successful outreach and avoid account restrictions, we recommend following these platform best practices:

  • Email outreach: We recommend sending 30–50 emails per day. Sending significantly more may increase the risk of being flagged.

  • LinkedIn outreach: LinkedIn allows up to 30 message requests per day. You can also send LinkedIn connections directly via Favikon, but there are limits for initial reach out:

    • LinkedIn Free: up to 5 people per month, with a 200-character word limit

    • LinkedIn Premium: up to 30 people per month, with a 300-character word limit

  • Instagram outreach: There are no fixed daily limits, but this depends on how old and active the account is.

These are recommended best practices, not hard limits enforced by Favikon. Following them helps protect your accounts and maximize response rates.


Pricing

Annual:

  • Starter: 79€

  • Standard: 159€

  • Pro: Custom

Quarterly:

  • Starter: 89€

  • Standard: 179€

  • Pro: Custom

Monthly:

  • Starter: 99€

  • Standard: 199€

  • Pro: Custom


Credits Add-Ons

You can buy credits whenever needed, from 100 to 1000 credits:

Example:

100 credits → 10€

1000 credits → 100€

All priced at 0.10€ per credit.

To purchase additional credits, simply go to:

Settings → Billing → Buy Additional Credits, then select the amount you want and click on buy credits. It only takes a few clicks to top up and keep your campaigns running smoothly!


Free Trial Offer

New users receive:

  • 15 credits valid for 7 days

Trial limits include:

  • 3000 contacts

  • 3 tracked campaigns

  • Outreach: Email


Favicoin: How Credits Work

Favicoins are used every time you Find, Engage, or Analyze creators.

Find:

  • AI Search → 1 Favicoin (25 results per search)

  • Lookalike → 1 Favicoin

  • Radar → 1 Favicoin

  • Rankings → Free

  • Full profile lookup → 3 Favicoins (access for 30 days): When you unlock a creator’s full profile, you gain immediate access to all detailed insights including audience analytics, contact information, performance history, and engagement quality. Once unlocked, the profile stays fully accessible for 30 days, so you can come back anytime during that period without spending additional credits.

Engage:

  • Profile refresh → 0.5 Favicoin (stats only): A profile refresh updates a creator’s public stats so you always see their latest numbers, like follower count, recent engagement, and rankings. To refresh a profile, click View Full Profile and then click the arrow next to the creator’s name.

  • Fetch Emails → 1 Favicoin : If the email is not fetched, the credit will not be used

  • Unlock Profile → 3 Favicoin : Unlock Profiles in Contacts to retrieve the data you would like to see.


What Happens When You Cancel

There are two important stages: Cancellation and Expiration. When managing your Favikon subscription, it’s important to understand how unused credits are handled.

1. When You Cancel Your Plan

When you cancel your subscription:

  • Your plan remains active until the end of your current billing period.

  • Your credits remain available.

  • Your cancellation date is recorded.

  • Your subscription is scheduled to end at the end of the current billing cycle.

This means you can continue using your paid features and remaining credits until the billing period officially ends. Unused credits are tied to your active subscription. This means that as long as your subscription remains active, you can use any credits you have accumulated.

Nothing is removed immediately.

2. When Your Subscription Actually Expires

When your billing period ends, Stripe triggers the subscription expiration event.

At that moment:

  • Your plan automatically switches to Free

  • Your search credits reset to 0 Additionally, unused credits cannot be carried over to a future subscription, so it’s important to use them before your subscription expires.

  • Your Favikon credits reset to 0

Additionally, the system cleans your paid plan data, including:

  • Custom tops

  • Marked tops

  • Listening tops

  • Tracked rankings

  • CRM tops

  • Custom creators

Once expired, your account continues on the free plan.

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