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Understanding Pricing & Credits

Favikon offers flexible plans and a credit-based system Favicoin so every team can manage influencer marketing at its own scale.

Rosemary Haddad avatar
Written by Rosemary Haddad
Updated over 2 weeks ago

Plans & Who They’re For

Starter: For brands getting started with influencer marketing.

Standard: For established brands who run campaigns regularly and want to scale.

Pro: For agencies wanting to run multiple campaigns at scale.

Each plan includes credits to spend on searches, profiles, analysis tools, and engagement.

  • Starter → 300 credits

  • Standard → 600 credits

  • Pro → 1000 credits

How your credits work depends on your billing cycle:

Annual Plans: You get all the credits for the year upfront.

  • Starter: 300 × 12 = 3,600 credits

  • Standard: 600 × 12 = 7,200 credits

  • Pro: 1,000 × 12 = 12,000 credits

    Use them whenever you need throughout the year.

Quarterly Plans: You get credits for three months at a time.

  • Starter: 300 × 3 = 900 credits per quarter

  • Standard: 600 × 3 = 1,800 credits per quarter

  • Pro: 1,000 × 3 = 3,000 credits per quarter

    Credits are added at the start of each quarter.

Monthly Plans: You get a fresh set of credits every month.


Discovery Features (included in all plans)

Every plan provides access to:

  • Search

  • Radar

  • Lookalike

  • Rankings


Engagement Features

Starter:

  • 500 contacts: You can add up to 500 unique influencer contacts. Each time you save a contact or add them to a campaign, it counts as one slot in your contact limit.

  • 1 tracked campaign: You can run and monitor one active influencer campaign at a time. A tracked campaign lets you follow all outreach efforts, track campaign metrics in real time, and measure campaign performance in one convenient place.

  • Outreach: Favikon DM + Email: Reach out to influencers directly using Favikon’s built-in tools. You can send messages via the platform’s direct messaging system or by email, making it simple to communicate without leaving Favikon.

Standard:

  • 3000 contacts: You can save and manage up to 3,000 influencer contacts. Every contact you add to a campaign or save in your database counts toward this limit, helping you keep your influencer network organized and easy to navigate.

  • 3 tracked campaigns: Manage up to three active influencer campaigns at the same time. Each tracked campaign lets you monitor outreach, engagement, and performance metrics in one place, so you can optimize results without losing track of anything.

  • Outreach: Favikon DM + Email + LinkedIn or Instagram: Reach out to influencers directly from Favikon using multiple channels. You can send messages via the platform’s DM and email tools, plus choose either LinkedIn or Instagram for more personalized multi-channel outreach.

  • GA4 integration: Track how influencer campaigns drive real results on your website. By connecting your Google Analytics 4 account, you’ll be able to monitor clicks, traffic sources, and visit behavior coming from each influencer. This helps you clearly understand which creators are generating the most value and optimize your strategy based on real performance data. To activate campaign tracking, simply link your Google Analytics account to Favikon.

Pro:

  • 10000 contacts: You can save and manage up to 10,000 unique influencer contacts. Every contact you add to a campaign or your database counts as one slot, giving you plenty of capacity to build and maintain a large influencer network.

  • 10 tracked campaigns: Manage up to ten active influencer campaigns at the same time. Each tracked campaign allows you to monitor outreach, engagement, and performance metrics, giving you a clear overview of all your campaigns in one place.

  • Outreach: Favikon DM + Email + LinkedIn + Instagram: Communicate with influencers across multiple channels directly from Favikon. You can use the platform’s DM and email tools, plus LinkedIn and Instagram, to create personalized multi-channel outreach for maximum impact.

  • GA4 integration: Track how influencer campaigns drive real results on your website. By connecting your Google Analytics 4 account, you’ll be able to monitor clicks, traffic sources, and visit behavior coming from each influencer. This helps you clearly understand which creators are generating the most value and optimize your strategy based on real performance data. To activate campaign tracking, simply link your Google Analytics account to Favikon.

Note: To use Favikon DM, the creator must be signed up on the Favikon platform.


Pricing

Annual (20% off):

  • Starter: 79€

  • Standard: 159€

  • Pro: 359€

Quarterly (10% off):

  • Starter: 89€

  • Standard: 179€

  • Pro: 399€

Monthly:

  • Starter: 99€

  • Standard: 199€

  • Pro: 449€


Credits Add-Ons

You can buy credits whenever needed, from 100 to 1000 credits:

Example:

100 credits → 10€

1000 credits → 100€

All priced at 0.10€ per credit.

To purchase additional credits, simply go to:

Settings → Billing → Buy Additional Credits, then select the amount you want and click on buy credits. It only takes a few clicks to top up and keep your campaigns running smoothly!


Free Trial Offer

New users receive:

  • 50 credits valid for 7 days

Trial limits include:

  • 3000 contacts

  • 3 tracked campaigns

  • Outreach: Favikon DM + Email


Favicoin: How Credits Work

Favicoins are used every time you Find, Engage, or Analyze creators.

Find:

  • AI Search → 1 Favicoin (25 results per search)

  • Lookalike → 1 Favicoin

  • Radar → 1 Favicoin

  • Rankings → Free

  • Full profile lookup → 3 Favicoins (access for 30 days): When you unlock a creator’s full profile, you gain immediate access to all detailed insights including audience analytics, contact information, performance history, and engagement quality. Once unlocked, the profile stays fully accessible for 30 days, so you can come back anytime during that period without spending additional credits.

Engage:

  • Profile refresh → 0.5 Favicoin (stats only): A profile refresh updates a creator’s public stats so you always see their latest numbers, like follower count, recent engagement, and rankings. To refresh a profile, click View Full Profile and then click the arrow next to the creator’s name.

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