When running outreach campaigns, one question always comes up: How many emails or connection requests can I send per day without hurting deliverability?
The answer depends on the platform, your account type, and how healthy your account is. Let’s break it down clearly.
Email Outreach: Protect Your Deliverability
There isn’t a fixed daily sending limit.
Favikon allows users to define their own sending limits directly in their account settings. However, protecting deliverability should always be your priority.
Recommended sending volume per account:
30–60 emails per day per sending account
Going beyond that increases the risk of:
Spam filtering
Lower open rates
Domain reputation damage
If you need higher volume, the safest approach is to use multiple warmed-up sending accounts rather than pushing one account too far.
LinkedIn Outreach: Connection Requests vs Follow-Ups
On LinkedIn, there’s an important difference between:
Connection requests (first reach-out)
Follow-up messages (DMs to 1st-degree connections)
Your safe limits depend heavily on your plan type.
LinkedIn – Daily Connection Requests
Free (Basic) account
10–15 connection requests per day
Weekly cap: ~80–100 invites
Only 5 connection requests with a note per month
Exceeding daily limits may cause you to hit the weekly cap early.
Premium (including Sales Navigator)
15–30 connection requests per day
Healthy accounts can reach ~100–200 invites per week
~20 per day is a common safe target
Accounts with strong engagement and a high Social Selling Index (SSI) tend to handle higher limits more safely.
LinkedIn – Daily Follow-Up Messages (1st-Degree DMs)
Follow-up messages are less restricted than connection requests.
Free (Basic) account
Around 20–40 new conversations per day
Premium / Sales Navigator
Around 100–150 new conversations per day
150 per day is often cited as the upper safe bound
Even when technically allowed, gradual scaling is always safer than sudden volume spikes.
Instagram Outreach: Account Age Matters
Instagram limits depend heavily on how old and active your account is.
New Accounts (Less than 6 months old)
50–100 follows per day (recommended safe range)
⚠️ Up to 150 per day (risky zone)
It’s strongly advised to stay under 100 per day while your account is new.
Established Accounts (6+ months, normal activity)
100–150 follows per day (safe range)
⚠️ Up to 200 per day (higher risk)
Maximum total follow cap: around 7,500 accounts
Aggressive growth patterns can trigger temporary blocks, even if you stay within technical limits.