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Favikon API vs. Favy: Which One Do You Need?

Learn the difference between the Favikon API and Favy (the Favikon MCP), and which one fits your workflow.

Written by Rosemary Haddad

The Short Version

Favy (Favikon MCP)

Favikon API

What it's for

Find + do everything else

Analyze & organize

Best for

Search, rank, filter, find lookalikes, track brand mentions

Enrich, sort, track, and measure creators you already know

If you can't name the creator, the API can't help you. Every API call starts from something you already have — an Instagram handle, a LinkedIn URL, or a Favikon creator ID. There's no "search" built into the API: no topic, no country filter, no follower range, no "top 50 in beauty."

  • "Find me fitness creators in Germany" → Favy

  • "Enrich creator data, create and manage campaigns" → API


Where Each One Fits in Your Workflow

Step 0 – Find (not in the API) Use Favy or the Favikon interface to search, rank, filter, find lookalikes, or spot who's talking about a brand.

Step 1 – Enrich (API) POST /enrich — hand in a creator ID or handle, get the full profile out. Costs 3 credits per creator.

Step 2 – Organize (API) POST /lists/{id}/contacts — sort creators into lists. Free.

Step 3 – Track (API) POST /campaigns/{id}/creators — add creators to a campaign pipeline. Free.

Step 4 – Measure (API) GET /campaigns/{id}/analytics and GET /campaigns/{id}/posts — pull your campaign dashboard into your own tools. Free.


Good to Know

  • Access: Granted per user by a Favikon admin, via two independent switches — Enrich Access and Campaign & List Access. Available on any plan, including time-boxed trials.

  • Authentication: Uses a bearer token (Authorization: Bearer fav_...). Generate it under Settings → Connections → API Access.

  • Credits: Only enrichment costs credits — 3 per creator. It's free if you've already unlocked that creator in the last 30 days, whether via the dashboard or the API. Lists and campaigns are always free.

  • Rate limit: 20 requests per 2 seconds.

  • Bulk requests: Up to 100 items per request, with a per-item outcome (added, already_in_list, not_found, etc.).

  • Freshness: Lists and campaign rosters update in real time. Enrichment snapshots are frozen for 30 days, then expire — use GET /creators/{id} if you need the live view.

  • Enrichment is asynchronous: The POST /enrich call returns a pending status plus an ID. Poll the corresponding GET endpoint until it completes — email and audience data can take a few extra minutes to land, so keep polling the same URL.


"I Wanted API Access Because..." — Quick Router

Your goal

Use

Find creators in a niche, country, or size range

Favy

Get a top-N ranking

Favy

Find creators similar to one I like

Favy

See who's posting about a brand

Favy

Score a CSV of handles I already have

API

Sync my creator lists into my own tool

API

Push creators into a campaign automatically

API

Build my own campaign dashboard

API

Enrich a creator the moment they sign up

API

Next Steps

  • Want to search programmatically? Use Favy, the Favikon MCP.

  • Want to enrich, organize, and track? Read the API docs.

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