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What is Advanced Tracking?
What is Advanced Tracking?

What can you do with advanced tracking feature of Favikon?

Sarthak Aruja avatar
Written by Sarthak Aruja
Updated over 3 months ago

Employee Advocacy is now Advanced Tracking


Advanced Tracking is a powerful feature in Favikon designed for long-term analysis and monitoring of creator lists. Unlike the standard "Tracking" feature that provides real-time insights, Advanced Tracking allows you to see growth and decline trends over time, making it ideal for strategic use cases such as Employee Advocacy or long-term brand advocacy and partnerships.


How to Access Advanced Tracking

  1. Navigate to Advanced Tracking:

    • On the left sidebar, select Advanced Tracking if you have creators already added to a List that you want to track and enabled tracking for that list.

  2. If you have not yet made a list:

    Check out this article on how to create a list and start tracking it.


Key Features of Advanced Tracking

1. Filters

  • Lists:

    • Choose the list you wish to see tracking of.

  • Time Frame:

    • Filter by different time frames, such as:

      • Last 7 Days

      • Last 14 Days

      • Last Month

      • Last 3 Months

      • Last 6 Months

  • Social Media:

    • Filter by specific social media platforms to analyze platform-specific performance.

  • Brands:

    • Use the brand filter to track creators associated with a specific brand.


2. Dashboard Overview

At the top of the page, you’ll find an overview of your list's performance metrics:

  • Posts: Total posts within the selected time frame.

  • Likes: Total likes with growth/decline percentages.

  • Comments: Total comments with growth percentages.

  • Shares: Total shares with growth percentages.

  • Engagement: Total engagement across all posts.

  • Views: Total views with growth or decline trends.

  • Followers: Total followers and their growth.


3. Creator Metrics Table

View detailed performance metrics for every creator in your list:

  • Brand: The associated brand or creator's name.

  • Authority Score: A comprehensive score reflecting the creator's credibility and influence.

  • Main Social Media Score: Specific platform performance score. You can filter by Social Media to see Influence Scores instead of that platform.

  • Followers: Total follower count.

  • Posts Count: Number of posts published during the selected period.

  • Total Engagement: Sum of all engagements (likes, comments, shares).

  • Avg. Engagement: Average engagement per post.

  • Total Views: Cumulative views across all posts.

  • Avg. Views: Average views per post.

  • Main Niche Rank: Ranking within the creator's primary niche.

  • Main Social Rank: Ranking within their primary social media.

  • Country Rank: Creator's rank by country.

  • Best Performing Post: Highlights the post with the best metrics in the selected time frame.


4. Growth and Decline Trends

  • The metrics show growth or decline percentages for each column, making it easy to spot trends.


5. Sorting Options

  • You can sort any column by value or growth by clicking the filter icon next to the column name.


Pro Tip

  • Use Tracking for short-term campaigns like one-time influencer collaborations.

  • Leverage Advanced Tracking for long-term creator partnerships or employee advocacy programs to monitor sustained growth and engagement.


Use Cases for Advanced Tracking

  1. Long-Term Partnerships:

    • Monitor how influencers or creators perform over months to evaluate sustained engagement.

  2. Employee Advocacy:

    • Analyze employees' brand content and their impact over an extended period.

  3. Competitor Analysis:

    • Compare your creators' performance with competitors in the same niche or industry.

  4. Campaign Effectiveness:

    • Measure how campaigns drive growth in metrics like engagement, followers, and reach.

  5. Strategic Planning:

    • Use historical data to forecast trends and make informed decisions for future collaborations.


Advanced Tracking gives brands, agencies, and creators the insights they need for data-driven decisions in long-term partnerships and advocacy. Its granular analysis and trend tracking set the stage for meaningful, sustained growth.

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