Employee Advocacy is now Advanced Tracking
Advanced Tracking is a powerful feature in Favikon designed for long-term analysis and monitoring of creator lists. Unlike the standard "Tracking" feature that provides real-time insights, Advanced Tracking allows you to see growth and decline trends over time, making it ideal for strategic use cases such as Employee Advocacy or long-term brand advocacy and partnerships.
How to Access Advanced Tracking
Navigate to Advanced Tracking:
On the left sidebar, select Advanced Tracking if you have creators already added to a List that you want to track and enabled tracking for that list.
If you have not yet made a list:
Check out this article on how to create a list and start tracking it.
Key Features of Advanced Tracking
1. Filters
Lists:
Choose the list you wish to see tracking of.
Time Frame:
Filter by different time frames, such as:
Last 7 Days
Last 14 Days
Last Month
Last 3 Months
Last 6 Months
Social Media:
Filter by specific social media platforms to analyze platform-specific performance.
Brands:
Use the brand filter to track creators associated with a specific brand.
2. Dashboard Overview
At the top of the page, you’ll find an overview of your list's performance metrics:
Posts: Total posts within the selected time frame.
Likes: Total likes with growth/decline percentages.
Comments: Total comments with growth percentages.
Shares: Total shares with growth percentages.
Engagement: Total engagement across all posts.
Views: Total views with growth or decline trends.
Followers: Total followers and their growth.
3. Creator Metrics Table
View detailed performance metrics for every creator in your list:
Brand: The associated brand or creator's name.
Authority Score: A comprehensive score reflecting the creator's credibility and influence.
Main Social Media Score: Specific platform performance score. You can filter by Social Media to see Influence Scores instead of that platform.
Followers: Total follower count.
Posts Count: Number of posts published during the selected period.
Total Engagement: Sum of all engagements (likes, comments, shares).
Avg. Engagement: Average engagement per post.
Total Views: Cumulative views across all posts.
Avg. Views: Average views per post.
Main Niche Rank: Ranking within the creator's primary niche.
Main Social Rank: Ranking within their primary social media.
Country Rank: Creator's rank by country.
Best Performing Post: Highlights the post with the best metrics in the selected time frame.
4. Growth and Decline Trends
The metrics show growth or decline percentages for each column, making it easy to spot trends.
5. Sorting Options
You can sort any column by value or growth by clicking the filter icon next to the column name.
Pro Tip
Use Tracking for short-term campaigns like one-time influencer collaborations.
Leverage Advanced Tracking for long-term creator partnerships or employee advocacy programs to monitor sustained growth and engagement.
Use Cases for Advanced Tracking
Long-Term Partnerships:
Monitor how influencers or creators perform over months to evaluate sustained engagement.
Employee Advocacy:
Analyze employees' brand content and their impact over an extended period.
Competitor Analysis:
Compare your creators' performance with competitors in the same niche or industry.
Campaign Effectiveness:
Measure how campaigns drive growth in metrics like engagement, followers, and reach.
Strategic Planning:
Use historical data to forecast trends and make informed decisions for future collaborations.
Advanced Tracking gives brands, agencies, and creators the insights they need for data-driven decisions in long-term partnerships and advocacy. Its granular analysis and trend tracking set the stage for meaningful, sustained growth.