Complete Favikon User Guide - How to Use Favikon by Use Case
Table of Contents
1. Discovery Methods
Method 1: Filter-Based Discovery
Access: Click on "Filters" in the discovery section
Sorting Options
Global Scores: Sort creators by Favikon's scoring system (combines multiple factors)
Followers: Sort by most followers
Growth: Sort by audience growth
Platform-specific scores: Instagram, YouTube, TikTok, LinkedIn scores
Engagement metrics: Sort by engagement rates
Filter Controls
Hide CRM creators: Toggle to hide creators already in your CRM
Active accounts only: Show only creators who posted in the last month
Verified creators only: Show only Favikon-verified creators (signed up on platform)
Industry & Niche Selection
Choose one industry at a time
Select multiple niches within that industry
Toggle "Show new creators within this niche as primary" for more relevant results
Social Media Platforms
Available platforms: Instagram, TikTok, YouTube, X, LinkedIn, Twitch, Snapchat, Pinterest, Substack
AND condition: Selecting multiple platforms shows only creators present on ALL selected platforms
Recommendation: Search one platform at a time for better results
Geographic Filters
Multiple regions: Select multiple countries
City search: Type city names (e.g., "Paris" or "based in Paris" for accuracy)
Languages: Select multiple languages simultaneously
Demographics
Gender: All, Male, or Female
Premium filters: Podcast hosts, newsletter publishers, book authors, LinkedIn speakers
Numeric Filters (Bottom of filter panel)
Configure minimum/maximum values for each platform:
Minimum followers
Maximum growth rate
Minimum engagement rate percentage
Maximum average engagement per post
Minimum average views per post
Minimum posts per month
Final Step: Click "Refresh Search" to apply filters
Method 2: Keyword Search
Use Case: Finding very specific niche creators
Process
Enter keywords in the search bar (e.g., "Korean beauty")
Click "Add" to include the keyword
Choose where keywords should appear:
Social media bio (recommended for relevance)
AI-generated bio (most relevant results)
Post content (broadest results, least relevant)
Best Practice: Use social media bio and AI-generated bio for most relevant results
Method 3: Rankings
Access: Rankings section in discovery
Features
View top 200 creators ranked by authority scores or platform-specific scores
Filter by industry, niche, social media platform, country, and gender
Rankings based on authority scores (no platform selected) or platform-specific scores
Method 4: Network Watch
Purpose: Discover creator partnerships and brand collaborations
Features
Visual network graph: See creators in concentric circles showing tagging relationships
Hashtag section: View all creators/brands a specific creator has tagged
Was tagged by section: See who has tagged the creator most frequently
Filtering options: All, creators only, or brands only
Sorting: By publication date or popularity
Posts section: View all posts where tagging occurred
Similar profiles: Find creators with similar industry, following size, niche, and scores
Strategic Use: Analyze competitors' influencer partnerships by searching their brand and seeing associated creators
2. Managing Creators
CRM Integration
Automatic addition: Adding creators to any list automatically adds them to CRM
One-way sync: Adding to CRM doesn't automatically add to lists
→ Links to: All lists feed into CRM, making CRM the central repository
Creating Lists from Discovery
Process
Select discovered creators (tick boxes)
Click "Add to List" instead of just "Add to CRM"
Choose "Create a new custom list"
Name the list (e.g., "Korean Beauty Creators")
Add description (optional)
Click "Create List"
Select the new list and click "Save Changes"
→ Integration: Discovery → Lists → CRM
List Management
View Options
View Creators: See CRM-style table view
List organization: Creators displayed in table format
→ Links to: CRM section (same data, different access point)
CRM Data Points
Creator profiles and social media presence
Platform scores
List memberships
Tags: Assign custom tags (e.g., "Partnership accepted," "Reach out pending")
Status: Track partnership status
Internal notes: Add private notes (e.g., "Reach out in 3 months")
Email addresses
Phone numbers (manually added)
Industry and niche classifications
Follower counts and growth metrics
Geographic and language data
Date added to Favikon
Bulk Import
URL import: Paste Instagram, LinkedIn, TikTok, or other profile URLs
Process: Click "Bulk Import" → paste URLs → "Analyze URLs" → "Import"
Benefit: Avoid manual creator addition
Export Functionality
CSV export: Access comprehensive creator data
Extended data: More detailed information than platform view
3. Campaign Management
Method 1: Manual Campaign Management
Process Overview
Discover creators using filters/search
Create lists and add to CRM
Use outreach feature for communication
Track content manually using content tracking
Tag campaign-related posts
Outreach (Pro Plan Feature)
Go to "Outreach" → "Email"
Select creator list
Click "Bulk Message"
Compose email with subject, CC, and message
Send bulk emails
Manage responses in email chat interface
→ Integration: Lists → Outreach → Email Management
Content Tracking Setup
Go to your creator list
Click "Create Tracking"
System begins daily content tracking
Access via "Content Tracking" section
→ Integration: Lists → Content Tracking
Method 2: Campaign Feature (Streamlined)
Campaign Creation
Go to "Campaigns" in left sidebar
Click "Create New Campaign"
Campaign Details:
Campaign title
Campaign summary/description
Select brand (add via Chrome extension if not found)
Company website URL
Agency management option (if applicable)
Visibility: Public (open applications) or Private (invite-only)
Start and end dates (indicative only)
Industry selection (one or multiple)
Social media platforms
Geographic regions
Currency: USD, Euro, GBP, Swedish/Norwegian/Danish Krone
Maximum budget per post
Criteria enforcement: Toggle to restrict applications to qualifying creators
Additional Details
Creator type: Specify preferred creator categories
Who we're looking for: Detailed creator description
Content requirements: Specify mandatory content elements
Required content blocks: Define format, platform, mentions, hashtags with detailed descriptions
Creator Invitation
From lists: Select pre-created creator lists
Manual addition: Search and add individual creators
Invitation message: Compose message with automatic campaign link inclusion
→ Integration: Lists → Campaign Creation → Outreach
Campaign Status Options
Active: Public applications accepted
Paused: No new applications
Finished: Campaign completed
Archived: Campaign archived
Campaign Management Dashboard
Application Management
New applications: Review creator applications
Creator messages: View application messages
Approval process: Accept or reject applications
Payment: Set costs and pay creators directly
Communication: DM creators through platform
Campaign Tracking
Automatic tracking: Monitors specified hashtags and mentions
Manual tagging: Add missed content to campaign
Filtering options: By creators, post types, hashtags, mentions, time periods
→ Integration: Campaign → Content Tracking → Post Analysis
Payment System
GigaPay Pay integration: Set up payment profile
Approval process: Within one week
Direct payment: Pay creators with included commission
4. Content Tracking
Setup Requirements
Create creator list
Enable tracking for the list
Choose analysis period
Tag campaign-specific posts
→ Integration: Lists → Content Tracking → Analytics Dashboard
Post Tagging Process
Go to "Posts" section in content tracking
Click "My Campaign" for relevant posts
Toggle posts from gray to green (campaign button)
Use filters to find campaign posts:
Mentions: Filter by brand tags
Hashtags: Filter by campaign hashtags
Post types: Filter by content format
Creators: Filter by specific creators
Campaign Data Analysis
Toggle: "Show Campaign Data Only"
Purpose: Display analysis only for tagged campaign posts
Result: All subsequent analytics focus on campaign content
Dashboard Sections
Overview Tab
Key metrics: Total posts, cumulative engagement, views, active creators, EMV
Top performers: Top creators, formats, rising stars, top posts
Visual representation: Charts and graphs
Creators Tab
Creator performance: Individual creator metrics
Data points: Followers, authority scores, engagement, views, growth, EMV
Export: CSV download available
Posts Tab
Individual post analysis: All tagged campaign posts
Metrics: Post date, likes, comments, shares, views, EMV, engagement rate
Export: CSV download available
Analysis Tab
Comprehensive overview: Total creators, posts, engagement, views
Creator insights: Industry distribution, gender representation, average metrics
Content analysis: Daily activity, platform distribution, engagement/views timeline
Posting patterns: Day-of-week and time-of-day analysis
Top mentions: Most tagged creators and brands
5. Industry Tracking
Purpose
Monitor industry trends and competitor activity over time
Setup Process
Go to "Rankings" tab
Select industry (e.g., "Motorsports and Biking")
Choose platform (e.g., Instagram)
Select geographic region
Filter by language if needed
Click "Track This Niche"
Click "Create Tracking"
Access Tracking Data
Location: Industries tab → "View Tracking"
Email reports: Automatic industry reports
Dashboard: Same format as campaign content tracking
→ Integration: Rankings → Industry Tracking → Content Analysis Dashboard
Industry Analytics
Performance metrics: Posts, engagement, views, creators, EMV
Trend analysis: Top creators, formats, rising stars, top posts
Content breakdown: By creators and individual posts
Industry insights: Trending formats, demographics, geographic distribution
Temporal analysis: Activity patterns, posting habits, engagement trends
Video metrics: Length analysis for video content
Tagging patterns: Most tagged creators and brands
6. Advanced Tracking
Purpose
Long-term creator performance comparison and employee advocacy tracking
Use Cases
Performance comparison: Track creators over extended periods (3-6 months)
Employee advocacy: Monitor employee social media performance
Growth analysis: Compare follower and engagement growth over time
Setup
Create creator list for advanced tracking
Define tracking period (1-6 months)
Access "Advanced Tracking" in content tracking section
→ Integration: Lists → Advanced Tracking → Long-term Performance Analysis
Metrics Tracked
Social media scores: Platform-specific influence scores
Follower growth: Absolute and percentage changes
Post frequency: Content creation consistency
Engagement trends: Performance over time
Comparative analysis: Period-over-period changes
7. Profile Analysis
Profile Overview Structure
Top Section
Scores: Platform-specific and overall scores
Classification: Industries and niches (primary niche highlighted)
Causes: AI-tagged political and non-political causes
Demographics: Country, language, gender
Five Main Tabs
1. Social Coverage Tab
About Section:
Content overview: 50-60 word creator summary
Profile overview: Creator type and background
Platform distribution: Pie chart of social media presence with follower counts and influence scores
Top quote: Representative creator quote
Causes: Detailed cause affiliations
Campaign Compatibility:
Campaign ripeness: AI assessment of brand collaboration suitability
Pricing: Expected per-post charges (verified by creator when available)
Content style analysis: Brand safety, positivity, political expression levels
Performance metrics: Engagement activity and growth assessment
Rankings: Position in various category rankings
Social Media Details:
Platform links: Direct access to all social profiles
Performance metrics: Scores, followers, growth, activity, engagement, views
Posting habits: Content frequency patterns
Cost estimation: Platform-specific pricing
Historical Data:
Growth patterns: Visual graphs for all platforms
Trend analysis: Performance over time
2. Posts Tab
Content Display:
Time range: Last 3 months or 50 most recent posts
View options: Grid or table format
Sorting: Publication date, popularity, likes, comments, shares, views
Filtering: By platform (Instagram, X, YouTube, etc.)
Export: CSV download with full metrics
Metrics Available:
Engagement rates, likes, comments, shares, views, publication dates
3. Creator Network Tab
Network Analysis:
Tagging relationships: Who creator tags and frequency
Brand partnerships: Inferred from tagging patterns
Collaboration history: Visual representation of partnerships
Post evidence: Actual posts showing brand relationships
Partnership assessment: Manual evaluation of sponsored content
4. Audience Tab
Availability: Instagram, YouTube, TikTok profiles only Refresh rate: Every 3 months
Audience Quality:
Follower credibility: Assessment of authentic vs. fake followers
Notable followers: Influencer and celebrity followers
Audience reachability: Likelihood of content being seen based on follower behavior
Demographics:
Age and gender: Breakdown by age groups and gender
Geographic: Country and city distribution
Language: Audience language preferences
Brand affinity: Audience brand preferences
Interest affinity: Audience topic interests
5. Scoring Tab
Platform Scores:
Individual platform: Scores for each social media presence
Overall influence: Combined platform scores
Authenticity Score (LinkedIn only):
Growth analysis: Organic vs. inorganic growth patterns
Engagement quality: Bot vs. authentic engagement detection
Content analysis: AI-generated vs. original content
Expertise assessment: Content relevance to claimed expertise
Pod behavior: Detection of engagement pods
Additional Features
Direct Actions
Email: Send emails directly from profile
Spotlight: Access creator's CV/portfolio
→ Links to: Profile → Lists/CRM → Outreach → Campaigns
→ Integration: Any creator profile can be added to lists, which then connects to all other features
Spotlight Features
Creator CV: Professional creator profile
Services: Offered services and pricing
Social links: All platform links
Portfolio: Previous partnerships and work samples
Professional info: Causes, expertise areas, inspirations, preferred brands
Rankings: Current position in various categories
Sharing: External link for sharing outside platform