The Creator Profile gives you a complete view of a creator’s presence, performance, audience, and collaboration potential. Each tab is designed to help you quickly evaluate whether a creator is the right fit for your brand or campaign.
To view a creator profile, start by searching for a creator or using AI Search. Once you find the creator in the results, click on “See full profile” to open their detailed profile and access all available insights.
Overview Tab
When you open a creator profile, the first tab you’ll see is the Overview tab. It provides a high-level snapshot of the creator across all social media platforms.
In this tab, you can see:
AI generated summary of the creator
Total followers across all social media platforms
Rankings within their niche
Content analysis insights
Collaboration details
Brand fit, showing whether the creator aligns with your brand
You’ll also find aggregated metrics across all platforms, including:
Score
Followers
Growth
Last Activity
Activity
Engagement Rate
Performance Tab
The Performance tab focuses on how the creator performs over time.
Here, you can:
View a summary of growth, engagement, and consistency across all platforms
Switch between All Networks or a specific platform by selecting it (Instagram, LinkedIn, TikTok, X, YouTube, or Substack)
See the creator’s score per platform, displayed next to consistency
You can also adjust the timeframe using the dropdown:
Last year
Last 6 months
Last 90 days
Last month
Last week
Content Tab
The Content tab allows you to explore the creator’s content style and posts across their social media platforms.
In this section, you can:
View posts from all platforms in one place
Filter posts by:
Most recent
Most popular
Most liked
Most commented
Most shared
Most viewed
See engagement details for each post, including:
Likes
Comments
Views (for video content)
Authenticity Tab
The Authenticity tab lets you review the creator’s authenticity score, available for:
LinkedIn
X
This helps assess the quality and credibility of engagement on these platforms.
Audience Tab
The Audience tab provides detailed insights into the creator’s followers.
You can view:
Follower credibility (Instagram only)
Audience interest affinity
Gender and age breakdown
Languages spoken by followers
Countries and cities where followers are based
Notable followers of the creator
The Authenticity and Audience Tabs are not available if you’re on the Trial Plan.
Collaborations Tab
The Collaborations tab shows the creator’s past collaborations with brands and other creators.
In this section, you can:
View brand and creator collaborations
See posts where the creator was mentioned
Filter collaboration posts by:
Most recent
Most popular
Most liked
Most commented
Most shared
Most viewed
