Audience Analysis is a powerful feature on Favikon designed to help brands, agencies, and creators gain a deeper understanding of a creator’s followers. It reveals key insights into demographics, interests, engagement quality, and more, empowering you to make smarter, data-driven decisions for partnerships and campaigns.
How to Access Audience Analysis
Open a Creator’s Profile
Scroll down and click the Audience tab
Click Get Audience Details
Note: Audience data is available only for creators who have connected their Instagram, TikTok, or YouTube accounts.
Key Metrics in Audience Analysis
Followers Credibility Score
Evaluates the quality of a creator’s audience with a percentage score.
Real Followers – Authentic accounts actively engaging.
Mass Followers – Follow many accounts but show lower engagement.
Influencers – Verified or notable accounts following the creator.
Suspicious Accounts – Possible bots or fake profiles.
⚠️ A score below 80% may indicate a less trustworthy audience. Scores are based on signals such as profile bio, post count, and follow/follower ratio.
Audience Reachability
Measures how likely followers are to see a creator’s posts.
Followers with <500 connections are most reachable.
Followers with >1,500 connections are less likely to engage.
⚠️ Use this to assess the visibility of sponsored content.
Gender Split
Shows the percentage of male and female followers.
Age and Gender Split
Provides an age-based breakdown, categorized by gender, of the creator’s followers.
Location by Countries and Cities
Identifies the geographical distribution of followers:
Countries: Highlights the top countries (e.g., France, United States).
Cities: Pinpoints major cities (e.g., Paris, New York).
Languages
Shows the primary languages spoken by the creator’s audience (e.g., French, English).
Notable Followers
Lists prominent followers (e.g., influencers or public figures) who follow the creator.
Audience Brand Affinity
Highlights brands that the creator’s audience is most interested in, such as:
Apple
Disney
National Geographic
Audience Interest Affinity
Displays the audience’s top interests by percentage, such as:
Travel, Tourism & Aviation
Camera & Photography
Art & Design
Why It Matters
For Brands:
Ensure you're reaching the right audience
Verify audience authenticity before collaborating
Align content with the interests of the creator’s followers
For Creators:
Better understand your audience
Tailor content to match interests and demographics
Boost engagement by creating content that resonates
Refresh Frequency & Notes
Audience data can be refreshed every 3 months
Data updates may take time to reflect recent changes
Insights are based on historical behavior and account information
Audience Analysis on Favikon equips users with powerful insights into a creator’s followers, ensuring every campaign decision is backed by data. By exploring demographics, engagement patterns, and brand affinities, you can build more effective strategies and achieve better results!