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What is Audience Analyses?
What is Audience Analyses?

How to analyze creator audience & demographics?

Sarthak Aruja avatar
Written by Sarthak Aruja
Updated over 3 months ago

Audience Analysis on Favikon helps brands, agencies, and creators understand the demographics, interests, and engagement quality of a creator's followers. It provides key insights into the authenticity and reachability of an audience, helping users make informed decisions about collaborations and partnerships.


How to Navigate to Audience Analysis

  1. Open a Creator’s Profile.

  2. Scroll down and click on the Audience tab.

  3. Click Get Audience Details,

  4. Audience analysis of a creator is only available for those creators who have connected their Instagram account. If Instagram is not connected, this data will not be displayedr in question.


Key Metrics in Audience Analysis

  1. Followers Credibility

    • Score: Displays the credibility of the creator's followers, with a percentage indicating the quality of their audience.

    • Breakdown:

      • Real Followers: Authentic users following the creator.

      • Mass Followers: Users who follow a high number of accounts but engage less.

      • Influencers: Other creators following this creator.

      • Suspicious Accounts: Potential fake or bot accounts.

    • Caution: Creators with a credibility score below 80 may have a less genuine audience. To establish the followers credibility score for historical followers we take into account factors such as an accounts avatar and bio description, number of posts, number of accounts followed vs following ratio. Creators with a genuine audience will attain scores of 80 or above.

  2. Audience Reachability

    • Analyzes how many of the creator’s followers are likely to see their content based on their activity:

      • Followers with fewer than 500 connections are most likely to see sponsored posts.

      • Those following more than 1,500 accounts are less likely to see the creator’s posts.

    • Caution: Audience Reachability shows percentage of followers that follow more than 1500 accounts, between 1000-1500, 500-1000 and

      below 500. Accounts following more than 1.5K accounts will most likely not see the sponsored posts.

  3. Gender Split

    • Shows the percentage of male and female followers.

  4. Age and Gender Split

    • Provides an age-based breakdown, categorized by gender, of the creator’s followers.

  5. Location by Countries and Cities

    • Identifies the geographical distribution of followers:

      • Countries: Highlights the top countries (e.g., France, United States).

      • Cities: Pinpoints major cities (e.g., Paris, New York).

  6. Languages

    • Shows the primary languages spoken by the creator’s audience (e.g., French, English).

  7. Notable Followers

    • Lists prominent followers (e.g., influencers or public figures) who follow the creator.

  8. Audience Brand Affinity

    • Highlights brands that the creator’s audience is most interested in, such as:

      • Apple

      • Disney

      • National Geographic

  9. Audience Interest Affinity

    • Displays the audience’s top interests by percentage, such as:

      • Travel, Tourism & Aviation

      • Camera & Photography

      • Art & Design


Why is Audience Analysis Important?

  • For Brands:

    • Ensures collaborations target the right audience.

    • Validates the authenticity and reach of a creator's audience.

    • Identifies audience interests to align campaigns with their preferences.

  • For Creators:

    • Understand their audience better to create tailored content.

    • Improve audience engagement by analyzing what resonates most.


Cautionary Notes

  • Audience data is available only for creators who have connected their Instagram accounts.

  • Refreshing audience data can take some time and may need to be updated periodically.

  • Metrics such as reachability and credibility are based on historical data and may not account for recent changes.


Audience Analysis on Favikon equips users with powerful insights into a creator’s followers, ensuring every campaign decision is backed by data. By exploring demographics, engagement patterns, and brand affinities, you can build more effective strategies and achieve better results!

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