With Campaigns, you can easily manage and update your campaigns in one place. Keep track of your active campaigns, make adjustments as needed, and ensure everything stays on track. This helps you optimize your strategy and make your campaigns more effective without extra effort.
Get Started with Campaigns
Click on Campaigns on left side-panel
If you have already created a campaign, simply click on the campaign you want to manage. You can also use the filters to choose between Active, Private, Public, or Archived campaigns.
Click on "New Campaign"
After starting your campaign setup, fill in the following information:
Title: Give your campaign a clear and descriptive name.
Start and End Dates: Set the timeframe for when your campaign should run.
Budget: Enter the total amount allocated for this campaign.
Once all fields are completed, click "Confirm" to save your campaign and move on to managing it.
Managing Your Campaign
1. Overview
The Campaign Overview provides a clear snapshot your campaign. From here, you can quickly see key details such as unread conversations, activated creators, budget engaged, and total estimated impressions.
Click on the Settings in the upper left of the screen to view general information about your campaign and manage its status. You will see default status options, but you can also add new statuses or edit existing ones.
Here are the default statuses and their meanings:
New: The influencer has been identified but not yet contacted. No communication or engagement has occurred. They are in the early discovery or outreach planning stage.
Engaged: Initial contact has been made with the influencer. They have responded or shown interest in collaborating, and discussions about the campaign concept are beginning.
In Negotiation: The creator is open to collaboration. Both sides are actively discussing terms and deliverables, such as pricing, timelines, or content expectations. No final agreement has been confirmed yet.
Confirmed: The influencer has agreed to participate in the campaign. All major details are aligned, posts or content plans are stored, and execution planning or content creation can begin soon.
Live: The influencer’s content is published or currently running. Posts, videos, or stories are live on agreed platforms, and performance tracking and engagement monitoring are ongoing.
Completed: All campaign activities with the influencer are finished. Performance results and insights have been collected, and the campaign is ready for wrap-up reporting or future collaboration review.
You can also delete or edit any status to better fit your workflow.
Click on the Tracking tab next to General to start tracking your campaign’s performance.
Destination URL: Enter the page users will land on when they click your creator’s tracking link.
Content Tracking: Add hashtags, mentions, or keywords you want to monitor. You also have the option to track all posts from all creators in the campaign automatically.
Clicks & Website Visits Tracking: To enable full tracking for clicks and website visits, you’ll need to connect your Google Analytics account.
Click on the Application tab to access the Application Form.
Campaign Visibility
You can choose between two options:
Private Campaign: Only you (or your team) can add creators manually.
Public Campaign: Any user with a verified Favikon account can apply to join the campaign.
Application Form Fields
Brand: Search and select the brand associated with the campaign.
Website: Enter the brand or campaign website URL.
Summary: Add a short description of the campaign to inform applicants.
Filters
Set filters to define who is allowed to apply (e.g. follower count, niche, country, social platform, etc.). If a creator does not meet the criteria you set, they will be unable to submit an application.
2. Content
This section allows you to view all the posts published for your campaign.
You can use filters to sort posts by:
Social media platform
Post type (Reels, Stories, Videos, etc.)
Engagement metrics such as:
Most recent
Most liked
Most commented
Most shared
Best engagement rate (ER)
You can also manually add a post from any creator in the campaign or add new creators directly from this section.
3. Analytics
This section provides a comprehensive summary of your campaign, including metrics like audience reach, views, engagement, and EMV (Earned Media Value).
Creator Funnel
Track the status of creators in your campaign:
Activated: Creators who have been added to the campaign.
Replied: Creators who have responded to your outreach.
Accepted: Creators who have agreed to participate.
Published: Creators who have posted the content as part of the campaign.
Cost Metrics
Monitor your campaign budget and performance with key metrics:
Budget Engaged: Total amount spent on the campaign.
CPM (Cost per Mille): Cost per 1,000 impressions.
CPE (Cost per Engagement): Cost for each engagement (like, comment, or share).
CPV (Cost per View): Cost for each view.
Breakdown by Creators
See detailed performance for each creator in your campaign:
Creator Name
Posts: Number of posts published
Engagement: Total interactions (likes, comments, shares)
Engagement Rate: Engagement per post relative to audience size
Views: Total content views
CPM: Cost per 1,000 impressions
You can also add new creators directly from this section
You can also view posting times and average engagement by date to optimize future campaigns.