If you’re an e-commerce or SaaS brand, your team is likely measuring sales and conversions via Google Analytics (GA4). If not, setting it up takes less than 20 minutes.
To track sales and conversions for your influencer marketing campaigns, you first need to make sure Google Analytics is properly set up on your website. Ask your developers to implement GA4 and provide you access.
Set Up GA4 on Your Website
Before tracking your campaigns, the following setup is required:
Deploy GA4 on your website.
Set up conversion events such as purchases, add to cart, or demo requests.
Ensure the events are being recorded correctly in GA4.
Once this setup is complete and your campaign is ready to launch, you can connect GA4 to Favikon.
Connect GA4 to Your Campaign
Step 1: Connect Your GA4 Account
Go to your campaign settings → Tracking tab
Connect your GA4 account and select the correct property
This takes less than 30 seconds
Step 2: Set Your Destination URL
Enter the landing page URL where you want prospects or customers to arrive
This is the URL you will provide in the sponsored post CTA
Step 3: Add Conversion Events
Add all the conversion events you want to track (e.g., purchase, add to cart, book a demo)
Only events set up in GA4 by your developers will be available
Step 4: Choose a Primary Conversion Event
Select the main event that measures campaign success (e.g., number of purchases)
Give this event a clear name
Track Campaigns Through Creator Collabs
Generate Tracking Links
Go to Creator Chat → Collab Info → Add a Post to the Collab
Copy the tracking link automatically generated
Provide this link to the creator for their sponsored post
Each link is unique to the post and creator
Monitor Performance
Once the creator posts, you’ll see traffic in Performance → Analytics
Breakdown includes each event and each creator’s contribution
You can track conversions for each creator individually
Calculate Campaign ROI
Export analytics by creator in CSV format
Upload CSV to Google Sheets or any spreadsheet tool
Add conversion values (e.g., revenue per purchase) in a new column
You now have a complete campaign ROI and ROI per creator