In short
Your score is a number from 0 to 10,000. It shows where you stand compared with other active creators on the same network. It's made of four parts:
Reach (30%): views on your typical post over the last 90 days
Engagement (30%): likes, comments and shares on your typical post over the last 90 days
Audience (30%): how many people follow you today
Consistency (10%): how regularly you post, with full marks at 25 posts in 90 days (about two a week)
On LinkedIn and X, authenticity is then applied on top: it can give your score a small boost when your engagement is genuine, or lower it when it looks artificial.
Your score is a rank, not a grade
Your score doesn't judge your content. It shows your position among active creators on your network right now.
For example, imagine every creator on a network lined up from fewest views to most. If your typical post gets more views than 82 out of every 100 creators, your Reach is 82. Engagement and Audience work the same way.
One score per network, plus a Global score
You get a score for each network you're on: Instagram, TikTok, YouTube, X and LinkedIn. You also get a Global score, which combines your followers, typical views, typical engagement and posts across all your networks, and compares you with creators on every network.
Because Global compares you with a bigger group, it can be lower than your individual network scores. Authenticity never affects your Global score.
Why we use your typical post
Reach and Engagement use your median post from the last 90 days: if you line up your posts from lowest to highest, it's the one in the middle.
For example, if your last five posts got 1,000, 1,400, 1,800, 2,200 and 12,000 views, your typical post is 1,800 views, not the 3,680 average. One viral post doesn't represent what you usually get, so it doesn't carry your score. The followers it brought in still count toward Audience.
Consistency
Consistency is the only part that doesn't compare you with other creators. It's measured against a fixed target of 25 posts in 90 days on every network.
25 posts or more in 90 days gives full marks (100).
Below that, the scale is gentle, so a normal posting rhythm still scores well. For example, 15 posts in 90 days gives a Consistency of 77.
Posting more than 25 times adds nothing extra.
How the parts add up
Reach, Engagement and Audience can each give you up to 3,000 points, and Consistency up to 1,000 points, for a total of 10,000.
Authenticity (LinkedIn and X)
Authenticity doesn't add points of its own. It multiplies your network score:
Genuine engagement can lift your score by up to 15%.
Signs of artificial engagement can lower it by up to half.
It looks at comment quality, follower quality and engagement patterns. Your bonus or reduction always shows in your score breakdown. Authenticity is live on LinkedIn and X, is coming to other networks, and never affects your Global score.
Tiers
Your tier is a label based on your score. The same table applies to every network and to Global. If you cross a threshold, your tier changes the same day, up or down. Tier 1 is the highest.
Tier | Label | Score |
1 | Elite creator | 8,424 and up |
2 | Leading voice | 7,433 – 8,424 |
3 | Prominent figure | 6,541 – 7,433 |
4 | Recognized authority | 5,756 – 6,541 |
5 | Notable presence | 5,016 – 5,756 |
6 | Rising star | 4,308 – 5,016 |
7 | Buzzing creator | 3,622 – 4,308 |
8 | Emerging creator | 2,906 – 3,622 |
9 | Growing creator | 2,090 – 2,906 |
10 | Nobody | 0 – 2,090 |
Example
A LinkedIn creator's last 90 days:
Reach 82: her typical post gets more views than 82% of LinkedIn creators → 2,460 points
Engagement 75 → 2,250 points
Audience 60 → 1,800 points
Consistency 77 (15 posts) → 770 points
That's 7,280 points. Her engagement looks genuine, so she gets a +6% authenticity bonus, bringing her to 7,717 points: Tier 2, Leading voice.
When your score refreshes
Your data and your score refresh daily.
A post counts once it's a full 24 hours old, so what you post today shows up in tomorrow's score.
A post stays in your score for 90 days, then leaves your window.
Your breakdown shows how much your score moved since the last update and which part moved. You can look back over your last 90 days.
What counts
Networks: Instagram, TikTok, YouTube, X and LinkedIn. YouTube Shorts are part of your YouTube score.
Views: real view counts wherever the platform provides them. LinkedIn doesn't provide view counts yet, so views are estimated from engagement for now.
Instagram Stories and reposts: not counted. Only your own posts with public engagement count.
Getting ranked: at least one post in the last 90 days on a scored network. There's no follower minimum.
Going quiet: if you don't post on a network for 90 days, your Reach, Engagement and Consistency there drop to zero. If you don't post anywhere, you leave the rankings and your last score is shown with its date.
Which score the rankings use
A network selected (for example LinkedIn): ranked on that network's score.
No network selected: ranked on your Global score.
A niche or country filter with no network selected: ranked on your Global score.
The formula
Score = (0.30 × Reach + 0.30 × Engagement + 0.30 × Audience + 0.10 × Consistency) × Authenticity factor × 100
Reach, Engagement and Audience are percentiles from 0 to 100: the share of creators on your network you're ahead of.
Consistency = 100 × min(1, √(posts in 90 days ÷ 25))
The authenticity factor runs from ×0.50 to ×1.15 (LinkedIn and X only).
Frequently asked questions
Why did my score change on October 5?
We launched this scoring method on October 5, 2026 and recalculated every creator with it, on a 0 to 10,000 scale for every network. Scores from before and after aren't comparable. Your tier shows where you stand now.
I had a viral post but my score barely moved.
Your score uses your typical post over 90 days, so one big post doesn't carry it. The new followers it brought in still count toward Audience.
My followers grew fast. Why didn't my score jump?
How fast you grow isn't scored. Your follower count is, and it's compared with every creator on your network.
Why am I below someone with fewer followers?
Followers are 30% of the score. The rest is views and engagement on your typical post, and how consistently you post.
Is this fair to smaller creators?
Everyone on a network is ranked with the same rules. The ranking isn't split by account size, and bigger accounts usually get more views and engagement per post too.
Why is my Global score lower than my LinkedIn score?
Your Global score compares you with creators across every network, which is a bigger and more competitive group.
Something looks wrong with my score.
Message our support team with your profile link and what looks off, and we'll check it for you.