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Network Watch & Creator Network
Network Watch & Creator Network

Get insights in creator's brand partnerships, tags & network.

Sarthak Aruja avatar
Written by Sarthak Aruja
Updated over 3 months ago

Favikon's Network Watch and Creator Network features provide valuable insights into a creator's relationships, sponsorships, and tagging activity. These tools are essential for brands, agencies, and creators to understand collaboration patterns and brand associations.


How to Access These Features

  1. Network Watch:

    • Available as a standalone feature on the left sidebar.

    • Search for a creator to explore their network in-depth.

  2. Creator Network:

    • Found within an individual creator’s profile.

    • Scroll to the bottom of the profile page and navigate to the Creator Network tab to get an overview of their network.


What Does Network Watch/Creator Network Offer?

These features let you explore who a creator interacts with and who interacts with them by analyzing their tagging activity. This can provide insights into:

  • Sponsorships

  • Collaborative content

  • Brand associations


Key Features and How to Use Them

1. Toggle Between "Has Tagged" & "Was Tagged By"

  • "Has Tagged": Shows creators or brands tagged by the creator in their posts.

  • "Was Tagged By": Displays posts where the creator was tagged by others (brands or creators).

2. Filter by Brands or Creators

  • Use the toggle to display only:

    • Brands tagged by or tagging the creator.

    • Creators tagged by or tagging the creator.

3. Filter Posts by Specific Tags

  • Click on a brand or creator in the network to see:

    • Posts where they tagged the creator in question.

    • Posts where the creator tagged them.

  • Select multiple creators/brands or view all tagged content for broader analysis.

4. Sort Posts

  • Posts can be sorted by:

    • Publication Date: View the most recent collaborations.

    • Most Popular: See posts with the highest engagement.

5. Export CSV

  • Export tagging data in a CSV format for further analysis.

  • CSV export is available in the Creator Network section.


Why Is This Feature Important?

  • For Brands & Agencies:

    • Identify the creator’s past sponsorships and collaborations.

    • Assess how other brands and creators engage with them.

    • Strategize partnerships by understanding the creator’s network dynamics.

  • For Creators:

    • Analyze who engages with your content to identify potential collaborators.

    • Build relationships with brands and creators within your network.


Summary

  • Network Watch provides an in-depth analysis of a creator’s network.

  • Creator Network offers a quick overview of the same data directly from a creator's profile.

  • Both features allow you to filter, sort, and export data for effective strategy building.

By leveraging Network Watch and Creator Network, you gain critical insights into tagging activity and brand interactions, empowering better decision-making for collaborations and campaigns.

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