If you want to reach out to creators, you can either go to the Inbox tab on the left side of the screen, or if you want to reach out to creators in specific campaigns, go to your Campaigns and open the Conversations section.
If you need to message a creator, they must first be added to the campaign.
Messaging creators and accessing profiles
Click on a conversation with any creator and then click the profile icon on the right side of the screen.
By opening the profile, you can view an overview of the creator and general information such as:
Industry
Niches
Country
Language
Gender
Age
Authority score
Badge
You can also view the social media channels they have connected on the platform, and their email (which you can edit if needed).
Social media statistics (last 90 days)
The profile section also displays statistics about the creator’s connected accounts. To view this information you need to Enrich the contact or open the creator's profile. All data reflects performance from the last 90 days.
Editable or manually fillable statistics include:
Followers
Follower growth
Post price estimate
Engagement
Engagement rate
Posts
Total likes
Total comments
Total shares
Total views
Average posts per month
Average posts per week
Average likes per post
Average comments per post
Average shares per post
Average views per post
If some statistics are empty, it means we could not retrieve the data automatically. You can manually input the data if you have it.
Collaboration information
In the Activities tab, you can review collaboration details for the campaign the creator is part of.
Billing & Payment
Payment condition
Payment due date
Payment status:
Invoice not requested
Invoice requested
Invoice received
Processing
Paid
Product Seeding
If you are sending a product, you will see:
Product name
Shipping status:
Not sent
Sent
In transit
Delivered
Contract Terms
All contractual details are listed here, including:
Contract signed date
Content deadline
Posts in this collaboration
You can review posts that are part of the collaboration. For each post, you can verify:
Social network
Format
Scheduled date and time
Price
Tracking link
You can also:
Add new posts to the campaign
Delete existing posts
Adding Creators to Any Campaign
On the left side of the screen, if you click on the + sign, you can add creators to any campaign in order to message them. You have the option to add creators manually by searching through your existing campaigns and selecting them, or you can also add creators in bulk, from discovery results, or using the Favikon extension.
Message filtering
Next to the + sign, you can apply filters to your conversations in order to find specific messages or interactions. The available filters include:
Status
New
Accepted
To contact
Contacted
In discussion
In collaboration
Network
Use this filter if you want to reach out to creators you have contacted through a specific social media platform. It allows you to narrow down your conversations based on the channel used (for example, LinkedIn, Instagram, or Email), so you can easily manage and follow up on outreach conducted through that particular platform.Date Range
Allows you to filter conversations based on a specific time period.You also have the option to show only engaged conversations, which helps you focus on discussions where there has been prior interaction.
Once you have configured your filters, click Apply to display the filtered results.
You can also filter all chats across all your campaigns by:
All messages
Unread messages
Saving collaboration details for planned posts
At the bottom of the chat window, you can save details of an upcoming post with the creator:
Select the social network you are collaborating on
Choose the content format
Set the scheduled date and time
Enter the agreed price
Add a tracking link
Once completed, click Save. You can also delete the entry at any time.
Message creators
You can contact creators through multiple channels depending on your plan:
Favikon DM (only available if the creator has a verified account on Favikon)
Email
LinkedIn DM
Instagram DM
Please note that if one of the outreach options is grayed out, it means either you or the creator has not connected your LinkedIn or Instagram account to Favikon.
If the FavikonDM option is grayed out, it means the creator is not active on Favikon. In this case, please use one of the other available outreach methods.
You can format messages by selecting text and applying:
Bold
Italics
You can also:
Add emojis
Attach files or images
Send voice notes
Messages can be sent immediately or scheduled for later. You can use default scheduling times or choose a custom date and time.
Outreach Automation (FaviAI)
Outreach Automation is now available to help you streamline creator communication at scale using FaviAI. This feature allows you to automate multichannel outreach while maintaining personalization and follow-up consistency.
Automation Availability by Plan
Trial: Email automation only
Starter: Email automation only
Standard: Email + Instagram or LinkedIn automation (choose one)
Pro: All channel automation options
Enterprise: Full automation access across all channels
For more information on how to use outreach automation, please check out this article: https://help.favikon.com/en/articles/13916806-how-to-use-outreach-automation
Outreach Recommendations (Getting Better Responses)
When reaching out to creators, we recommend using a clear and professional subject line such as: “Collaboration Opportunity | Sponsored Post.”
While the AI inbox feature was originally designed to support mass outreach referencing creator content, this approach is now widely used in sales and outreach in general. As a result, creators often receive similar messages frequently.
To improve response rates:
Keep messages short, clear, and structured
Avoid referencing a specific post in the introduction
Outreach across multiple channels (especially LinkedIn and email) significantly improves reply rates
Follow-ups are essential because many responses come after the second or third message
There are two main outreach approaches:
Mass automated outreach
Scalable and efficient
Typical response rates range from 10% to 30%, depending on creator size and follow-up strategy
Personalized outreach
Higher response rates
More time-consuming
Both approaches are valid and can be combined depending on your campaign strategy.
For additional best practices on outreach and reply optimization, check this YouTube video: https://www.youtube.com/watch?v=Cazi0oSbW0I