Posts and content review
Each deliverable moves through these stages: Draft (metadata only — platform, format, fee, due date) → Approved (locked for posting) → Pending (post retrieved, waiting on brand confirmation) → Live/Published (matched to the real post, with metrics attached).
The brand shares the deliverable, the creator uploads media and a caption, the brand approves or requests changes, and the creator can resubmit.
Comments live on the deliverable itself and are tagged by who wrote them. New comments trigger an email notification with a deep link back — there's no real-time chat, it's asynchronous by design.
Brands can add posting instructions (do's and don'ts) that appear only on the creator's side.
Once a real post is retrieved and matched to the deliverable, the card automatically flips to Live and shows actual metrics.
Approved assets for repurposing can be pulled from the approved version of each deliverable.
Contracts
Signatures are legally binding, encrypted, and include a full audit trail.
You're not required to use a template — you can draft with AI, upload your own PDF, or start from blank.
Full lifecycle is tracked: draft, shared, viewed, signed, plus who signed and when. Both parties get the final signed PDF.
Ad whitelisting can be tracked as a status (not requested / requested / granted) and is usually handled per campaign rather than per post.
Analytics and tracked links
"Clicks" means unique clicks (each person counted once) — there's a tooltip clarifying this in the UI. Total clicks is available as a hidden-by-default column, mainly useful for spotting anomalies (e.g., 400 total vs. 60 unique clicks can flag a suspicious audience or a broken link).
CTR is calculated as likely-human clicks ÷ views, using the same formula at every level (post, creator, campaign), so the numbers roll up consistently.
Cost per click only exists at the creator level, not per post — since cost isn't allocated per individual post, a post-level CPC number would be made up.
If a location or device breakdown shows "not enough data," that's because there's fewer than 1 click in that bucket, so a percentage isn't reliable to show.
The Performance tab is different from post-level performance: post-level answers "how did this specific post do," while the Performance tab aggregates the whole collaboration for that creator (content count, views, engagement, EMV) to answer "was this creator worth it overall."
What creators can and can't see
Creators can see: their brief, their deliverables, their drafts and feedback, their contract, their payment status, their tracked link, views, engagement rate, the likes/comments/shares/saves breakdown, audience geo/device/language, and raw click volume including CTR.
Creators cannot see: price shown out of context, CPM, cost per click, internal notes, other creators in the campaign, the brand's inbox, or the brand's campaign-level aggregate view.
Other privacy notes:
Creators never see each other — each one only has visibility into their own collaboration.
A brand-side client/stakeholder can be given access to see content, performance, and analytics without seeing outreach — conversations and automation stay hidden from them.